Posts

Great Designs Make Great Brand!! Get your product promoted by unique designs

Image
A few days ago I went to the big bazaar with a friend. While hanging near the snack shelves she suddenly picked up 5-6 packets of fryums. We girls are on diet and this insane added this much packets to the cart. I asked have you ever tasted this before. You are buying 6 packets. And she was like “see, packet accha dikh rha hai to product accha hoga na” and suddenly I remember that the first impression is the best impression!! Who wants a lifeless and boring brand? Research has shown that people are more attracted to the packaging designs and they want a product that looks good. It is said that consumer takes around 7 seconds to decide whether to put a product in a cart or keep as it is on the shelf. Your packaging designs create an impact on the minds of customer and the high number of customers (and my friend too!) have tried product only because of its packaging look and designs. So it is the first impression that persuades customers to buy products. So we can sa
1 comment
Read more

Great Packaging Material Come With Value -Value additions in pouches!!

Image
We are often get asked by customers,” Which is the best pouch for packaging of my product?” this question have many answers, one must have to choose wisely from many options. As a flexible packaging material manufacturer, which includes pouch packaging business, we provide you with the best suggestions. These all pouches are made up of multilayer films which are laminated together to create a barrier from water vapour and these pouches are very popular for product packaging. Pouches are being experimented continuously with new value additions. Following are some value adding features in pouches : Standup pouch is the first trend in packaging that gives a new face to packaging pouches. Stand up pouches replaced traditional lay flat pillow packs, plastic tubes or bottles, metal cans. These stand up pouches are often designed with matte or gloss lamination with clever graphics techniques. Stand up pouches come up with convenience and value. Most evergreen type
1 comment
Read more

Packaging: Today’s sales magic-wand.

Image
Packaging: Today’s sales magic-wand. Product packaging is potentially the most powerful tool in the marketer’s outhouse, ultimately the most appealing part of the product leading to major of its sales today. People are getting more attracted towards the aesthetics and ergonomics & hence gradually packaging is becoming the fifth “P” of marketing. The packaging on the other hand also has some more considerable attributes in the industry viz. branding of the product, safeguarding of the product and adding functional value to product, digitalization of product, etc. Packaging as a Fillip for your Brand . Packaging in India has been stimulated under the “Made in India” vision. Indian brands are now becoming more popular due to the superior packaging strategies like glossy finish packaging dominant over the matte finish , extended use of flexible packaging over traditional stiff packaging, utilization of spouted pouches ,  Stand-up pouches , zi
2 comments
Read more

BOPP Tapes: Holding Packaging Together

Image
BOPP Tapes: Holding Packaging Together   Biaxially oriented polypropylene tape, or the more commonly known, BOPP tape, is one of the most commonly used tapes used in shipping and inventory management today. The special molecular structure and resin stabilization properties of polypropylene make these tapes have excellent mechanical and optical properties, making them a natural choice for product packaging uses. During manufacturing, BOPP Tapes are stretched according to and across the direction of the machine, which vastly increases their tensile strength, clarity and improves their structure. Some of the other noteworthy features of BOPP Tapes are: Non-abrasive. Resistant to moisture. Resistant to various chemical solvents. Easy to coat. Printable. Easy to laminate. Customizable. Burst-resistant. Easy to slit. Non-toxic. Works in extreme temperatures. All these properties make BOPP tapes are the excellent choice for industrial and commerc
1 comment
Read more

Eat them all !!! A step toward sustainable packaging…

Image
Eat them all !!! A step toward sustainable packaging...   Many of us foodies are very concern about how much delicious food we left on the plate. Child inside of us never let us wastes single grain of favorite food. So instead of licking plate, what if we could eat it as well !!! Edible or biodegradable packages let us do that. Ok, it was fun part above, but when we seriously look around the world, empty wrappers of fast foods are creating a disaster. 'Statistics say food wrapping and containers contribute to the significant chunk of the 23 percent of packaging-related landfill additions each year.' Edible packaging can be a solution to this problem. What exactly is the edible packaging? Edible packaging is packaging made to be eaten or have the ability to biodegrade itself as food. This research is still in its infancy but this type of packaging comes in many forms and continuously being improved. one of the oldest forms of this type of p
1 comment
Read more
Image
What determines your packaged food is safe?   That day, all hungry we, ordered a food from that brand new food joint of our city and yes excited me opens the box and found what? Insect! That insect and food joint ruined the entire mood. One of my friends decided to go to the consumer forum and for the next week, we and that food joint owner go through a lot of drama and actions. Two years ago, food safety and standard authority of India made mandatory FSSAI registration for all business operators involving e-commerce companies running the online food business. This decision was taken to ensure the food safety for those who buy food from such online channels. If that food joint owner had FSSAI registration, maybe he would not suffer to that extent. As per this rules, all e-commerce food companies are required to display the relevant details on their portals as consumers will be aware of while purchasing food through this online channels. Details like name address an
Post a Comment
Read more