Packaging: Today’s sales magic-wand.

Packaging: Today’s sales magic-wand.

Product packaging is potentially the most powerful tool in the marketer’s outhouse, ultimately the most appealing part of the product leading to major of its sales today. People are getting more attracted towards the aesthetics and ergonomics & hence gradually packaging is becoming the fifth “P” of marketing.

The packaging on the other hand also has some more considerable attributes in the industry viz. branding of the product, safeguarding of the product and adding functional value to product, digitalization of product, etc.

Packaging as a Fillip for your Brand.

Packaging in India has been stimulated under the “Made in India” vision. Indian brands are now becoming more popular due to the superior packaging strategies like glossy finish packaging dominant over the matte finish, extended use of flexible packaging over traditional stiff packaging, utilization of spouted pouches, Stand-up pouches, zip-lock bags, gusseted pouch, printed BOPP tapes, Customized corrugation boxes, etc.

The term packaging is gaining a value in the presentation of consumer goods in an appealing way making a brand shout-out. The maximum probability of getting your product a customer depends on the design of your product packaging, not only the graphics but the shape and size too impacts. The better the product aspects & airs, the more quickly its get’s picked.

Packaging for Safeguarding.

 Safeguarding & preservation of product has been an issue for FMCG and other industries from a time. This is the place where packaging has made revolution. Right from the use of BOPP tapes, corrugation boxes, stretch wrap, bubble wrap, woven bags to cutting edge packaging’s materials like multilayered plastic films, High barrier property film, metalized films, ESD, VCI, etc. are making the packaging standout in terms of safety and preservation of product, ultimately increasing the shelf-life of the product.

For example: ESD based packages are used to pack electronic component due to its property of static resistance making them safer to be moved under electronic zones.

Packaging affixes Function.

Packaging is about function! Don’t believe, just take a look below and you will make your mind.

You might have noticed some changes that are becoming trend in packaging, your tomato ketchup squeeze bottles that are being replaced by spouted stand up pouches

Or your daily tea powder that used to come in duplex boxes have replaced their packaging with either standup pouches

Or side-gusseted pouches OR your ready-to-eat meals that used to come in tin containers are now shifting towards retort pouches.

 Why are they becoming so popular? What makes the difference?

Answers to these questions are Functional value. Each of the packaging that is dominating over other is increasing the functional value of the product making them more users convenient and appealing one for its customers.

For example : Some of this pouches use high barrier property film that can limit OTR and WVTR to increase the shelf-life of the product, safety of the product and in case of food consumes making them more hygiene. Moreover to this, some of this packaging’s like retort pouch can withstand temperature up to 250 degrees making them the perfect ready-to-eat meal packaging, they can directly be placed in the microwave and heated.

What more?-This packaging is cost-efficient, easy to move, occupies less space, flexible, recyclable, control quantity and size & much more.

Packaging digitalizes your product.

Digitization of product has made a revolution in the era of supply chain management. Packaging is the place where you digitalize your product. An optical machine readable image such as Barcode, QR-code is placed on the packaging to make it digitally fit to be handled with ease in retail supply.

Final Words.

Every industry in the epoch is very conscious about the above  standards and is trying to become more customers friendly. But still there are some challenges like the selection of right packaging material, Barcode registration, FSSAI registration, IEC Registration, etc. is still making the task a stiff.

Today, if I am an entity to deal with all such rigid stuff, I’ll expect for establishment of some company that gives a one stop solution to all this packaging solutions, right from the consultation for selection of right packaging material through registration’s and finally up to marketing the product, under a single roof.