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A few days ago I went to the big bazaar with a friend. While hanging near the snack shelves she suddenly picked up 5-6 packets of fryums. We girls are on diet and this insane added this much packets to the cart. I asked have you ever tasted this before. You are buying 6 packets. And she was like “see, packet accha dikh rha hai to product accha hoga na” and suddenly I remember that the first impression is the best impression!! Who wants a lifeless and boring brand? Research has shown that people are more attracted to the packaging designs and they want a product that looks good. It is said that consumer takes around 7 seconds to decide whether to put a product in a cart or keep as it is on the shelf. Your packaging designs create an impact on the minds of customer and the high number of customers (and my friend too!) have tried product only because of its packaging look and designs. So it is the first impression that persuades customers to buy products. So we can sa

We are often get asked by customers,” Which is the best pouch for packaging of my product?” this question have many answers, one must have to choose wisely from many options. As a flexible packaging material manufacturer, which includes pouch packaging business, we provide you with the best suggestions. These all pouches are made up of multilayer films which are laminated together to create a barrier from water vapour and these pouches are very popular for product packaging. Pouches are being experimented continuously with new value additions. Following are some value adding features in pouches : Standup pouch is the first trend in packaging that gives a new face to packaging pouches. Stand up pouches replaced traditional lay flat pillow packs, plastic tubes or bottles, metal cans. These stand up pouches are often designed with matte or gloss lamination with clever graphics techniques. Stand up pouches come up with convenience and value. Most evergreen type

Packaging: Today’s sales magic-wand. Product packaging is potentially the most powerful tool in the marketer’s outhouse, ultimately the most appealing part of the product leading to major of its sales today. People are getting more attracted towards the aesthetics and ergonomics & hence gradually packaging is becoming the fifth “P” of marketing. The packaging on the other hand also has some more considerable attributes in the industry viz. branding of the product, safeguarding of the product and adding functional value to product, digitalization of product, etc. Packaging as a Fillip for your Brand . Packaging in India has been stimulated under the “Made in India” vision. Indian brands are now becoming more popular due to the superior packaging strategies like glossy finish packaging dominant over the matte finish , extended use of flexible packaging over traditional stiff packaging, utilization of spouted pouches ,  Stand-up pouches , zi